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Jacobs Monarch National Promo

Success factors

1. 1. Actual Concept:

built on local Insight - Pamper Aroma of Jacobs Monarch makes miracle, bringing Kazakhstanis closer across the country.

2. 2. Simple mechanics:

Видео часть

3. 3. Warm prizes on a weekly base:

- 100 flight tickets around Kazakhstan to warm meetings with closed and be loved ones

- 6000 coffee sets for warm chats

- 500 mobile units for the first 9000 participants for warm calls

4. Scalable support:

-National TV support

-National Radio Announce

-Sponsorship of Radio Program

-OOH - 11 key cities, 179 sides

-Advertorials in popular magazines with 250 000 impressions

-Digital platform - Promo site

-Call center

5. In store visualization:

-700 000 promopacks

-5 ooo green spots with Promo Anonces

- 5000 Bright flags on entrance zones

- 8 mega pallets in KA

-100 additional places in KA

-10 000 POS materials in KA

6. Breakthrough results:

20 000 codes was registered in first 3 weeks

Pamper Aroma of Jacobs Monarch creates warm atmosphere and brings Kazakstanis closer to each other despite huge distances of Kazakhstan!