Kate Okorochkova
Date of birth: 10/16/1990
Phone: 097 927 53 40
e-mail: [email protected]
skype: katherineview
Education:
From 2007 to 2012
Oles Honchar DNU, Dnipropetrovsk
Qualification: International management
Graduated with honors.
From 1997 to 2007
Collegium #11 of Novomoskovsk .
Graduated with honors.
Proffesional Experience:
September 2013 – till now Internet Markets Group (different internet projects)
September 2013 – till now ppc manager (Google AdWords and Yandex Direct) at Flowers.ua
Responsibilities:
- Launching of advertising campaigns at Google AdWords, working with Ukraine,Russia and western locations (USA);
- Launching of advertising campaigns at Yandex Direct;
- Collection, compilation and analysis of statistical reports;
- Working with large data sets;
- Management campaigns for traffic optimization (using ROI and CPA parameters);
- Bid management;
- Creating ads and specs for banners;
- Working with Google Analytics and Yandex.Metrika.
January 2012 – July 2013 Murka games company, games for mobile platforms and social networks.
January 2013 – May 2013 ppc manager (Google AdWords and Yandex Direct)
Responsibilities:
- Launching of advertising campaigns at Google AdWords, with monthly budgets from 50k dollars, working with western locations (USA, Canada, Australia, UK);
- Launching of advertising campaigns at Yandex Direct;
- Collection, compilation and analysis of statistical reports;
- Management campaigns for traffic optimization (using ROI and CPA parameters);
- Creating specs for banners and promo materials:
- Working with large data sets (for example: sets of keywords consisting of 100k words);
- Creating of annual and monthly plans for advertising campaigns.
May 2013 – July 2013 ppc manager at Russian Networks ( VK, Moy Mir, Odnoklassniki) also with functions of fan-manager at groups.
Responsibilities:
- Advertising (ppc-advertising at social networks, including FB);
- Copy writing (for example: writing of texts for ads, posts at groups);
- Analysis of the effectiveness for advertising campaigns;
- Collection and compilation data stats ( analysis of competitors and verification of advertising costs);
- Creating of annual and monthly plans for advertising campaigns;
- The generation of ideas (for example, the idea of new banners, promo materials and competitions for groups);
- SMM (communication with users at groups, engaging them in dialogue, avoiding of negative impressions);
- Planning of competitions and entertainment events at groups.
Special knowledge and skills:
Languages: Russian (native-speaker), Ukrainian (native-speaker), English (upper-intermediate), Spanish (intermediate)
Personal qualities:
Responsibility, competence, teamwork, high motivation, honesty, artistic taste.
References: available on request.