дизайн социальных сетей

Context

ACT already had an established brand identity: colors, fonts, and graphic elements. However, the brand needed consistent visual content for social media, ensuring posts looked professional, cohesive, and engaging for the audience.

Task

Layout posts, posters, and social media visuals for Instagram based on the existing brand identity, keeping a unified style while boosting audience engagement.

Actions

• Received brand guidelines and graphic assets from ACT.

• Developed templates and layouts for different types of posts: informational, announcements, promotions.

• Designed a series of posts and stories with consistent visual rhythm and emphasis on key messages.

• Optimized visuals for mobile devices and various social media formats.

  Results

  • Reduced workload for the marketing team — new posts can now be created 40% faster thanks to ready-to-use templates.

  • Instagram feed became cohesive and professional, strengthening brand perception.

  • Audience engagement increased: likes, comments, and saves grew by +20% in the first month of using the new visuals.

  • The client noted that content now looks “organized and recognizable.”