Ad Analytics & Spend Intelligence Tool

An AI-powered analytics platform for tracking political ad campaigns, spend, and audience targeting. We led development from ideation, building a comprehensive data ingestion pipeline that scrapes and parses ad metadata from multiple sources. Our team integrated AI models to classify content, detect sentiment, and segment demographics. The frontend visualized spend patterns, audience profiles, and regional campaign distribution using interactive dashboards. The platform's automated reporting provided actionable insights to analysts and researchers, supporting data-driven political strategy.