Mobile massage | Google Ads Setup & Management / US

This case study outlines the promotion of a mobile massage service, Molfars.us, in Las Vegas using Google Ads. The primary objective was to generate leads for various massage types, including Swedish, Deep Tissue, Prenatal, and others, delivered to homes, hotels, and offices.

Tasks

To generate a stable flow of leads (phone calls, form submissions, etc.).
To achieve a target Cost Per Lead (CPL) of approximately $50.61.
To test and optimize ad campaigns to improve key performance indicators.
To expand reach within the target geography by refining keywords and audience segmentation.


As a result, phrase lists totaling 14,763 queries were obtained for the region where the advertising campaign was conducted:

What we did

Campaign Setup: Launched Search and Display (GDN) campaigns on Google Ads targeting 311 relevant keywords.
Keyword & Audience Management: Conducted a comprehensive analysis to select the most relevant keywords (e.g., "massage near me," "mobile massage las vegas"). A broad list of negative keywords was compiled to exclude irrelevant traffic. Geo-targeting was refined by excluding neighboring states like California, Arizona, and Utah.

Ad Copy & Creative A/B Testing: Continuously tested ad copy by unpinning headlines and descriptions, adding prices to ad titles, and creating compelling ad extensions like sitelinks with descriptions.