Mobile massage services | SEO promotion / US

This case study outlines the strategy and results of the search engine optimization project for Molfars.us, a new mobile massage service provider.

About the Client & Goals

Company & Niche: The client is a new company offering mobile massage services in Las Vegas. Having just started its operations a few months prior, the company was taking its first steps in the business. The primary service is massage, with plans to sell related products in the future.
Target Audience: The main clientele are tourists and corporate visitors in Las Vegas for events, conferences, casino trips, celebrations (bachelor/bachelorette parties, birthdays), or business meetings. The target demographic is men and women aged 30 and above with average to high income levels.
Project Goals: The key objective was to attract customers and generate service orders through the website. This involved establishing an online presence from scratch and driving targeted traffic.
Initial Situation (as of Dec 22, 2022): The project started from a zero base. The website had no pages indexed in Google or Bing and no external backlinks. The domain was registered on September 1, 2022.


Stages of Work

Comprehensive Website Audit

An initial audit on December 22, 2022, revealed that the site was not optimized for search engines. Key issues identified were:

Technical SEO: The site had zero indexed pages, no sitemap, and no connections to Google Analytics or Google Search Console. URL structures were not SEO-friendly.
Content: Existing content required uniqueness improvements to perform well in search results. Meta tags (Title, Description, Keywords) and H1 tags were missing or not optimized.