Moving services | SEO promotion / US

This case study outlines the SEO strategy and implementation for Move For Less LLC, a moving services provider in Washington State. It details the initial audit findings, the steps taken for on-page and technical optimization, and the resulting improvements in search engine rankings.

About the Client and Goals

Company: Move For Less LLC.
Niche: Local and specialized moving services, including residential, commercial, apartment, and specialty item moving (pianos, gun safes, appliances).
Region: Washington State, with a focus on cities like Federal Way, Seattle, Bellevue, Tacoma, and others.
Goals: The primary goal of the SEO campaign was to improve the website's search engine rankings for key service- and location-based queries to drive organic traffic and generate leads.
Initial Situation: At the start of the project on August 22, 2023, the website had a limited online presence. The Google index contained only 35 pages. While specific traffic and lead data from the start is not available in the sources, initial keyword positions were low. For example, in February 2023, many important keywords were outside the top 10, such as "cheapest moving company" (position 25) and "same day moving company near me" (position 41).


Stages of Work

Comprehensive Website Audit

A detailed SEO and technical audit was conducted on August 22, 2023, which identified several key areas for improvement.


Key Issues Identified:

Technical SEO:
Incorrect server response for non-existent pages (no 404 error page).
Inconsistent URL structure (pages with and without trailing slashes) requiring 301 redirects.
Non-optimal URL (slug) structure for service pages.
Absence of a sitemap.xml file.
Improper use of heading tags (H1-H6), with multiple H1 tags on some pages.