VIP moving services | On-Page SEO / US

This case study outlines the SEO strategy and results for Lion Movers LLC, a premium moving services provider in Washington State. The project focused on building a strong online presence from the ground up for a newly launching website.

About the Client and Goals

Company & Niche: Lion Movers LLC is a moving company with 10 years of experience in Washington State, specializing in high-quality, VIP moving services. The target audience includes high-income individuals, such as IT professionals from major tech companies (Microsoft, Google, Amazon), military families, and business owners in the Greater Seattle area. The service is positioned for a VIP segment willing to pay more for a comprehensive, stress-free moving experience.
Project Goals: The primary goal was to prepare the new website, Lionmoversllc.com, for a successful launch through comprehensive on-page and off-page optimization. The client aimed to introduce their premium moving and packing services to the market and generate leads by ranking for key search terms related to moving services in their target cities.


Stages of Work


The SEO strategy was executed in several key phases, starting from a foundational audit to on-page implementation and content creation.

Technical and Commercial Audit

An initial audit on June 8, 2022, identified several critical issues that needed to be addressed before the site's launch.

Key Problems Identified:

Non-unique content on primary service pages.
Lack of commercial trust factors, such as comprehensive contact information, schema markup, and Google Business Profile setup.
Poor URL structure that was not SEO-friendly (e.g., /product-details/local-moving/).
Absence of an HTTPS protocol and SSL certificate.
Missing foundational SEO elements like a robots.txt file, an XML sitemap, and Google Analytics integration.
Improper use of heading tags (H1-H6) and lack of image optimization (alt tags).