Interior design | Targeted Advertising Setup & Management / UK

The client, Budduy, operates in the residential and commercial interior design and construction sector. The services offered include comprehensive design projects, their technical implementation, and construction process management. The company highlights its extensive experience, detailed technical plans, use of wear-resistant materials, and a commitment to creating timeless, functional spaces.
The campaign targeted two distinct geographical markets:

United Kingdom: Specifically, Wales, with a focus on Swansea and Cardiff, extending to western, southwestern, and southern Wales.

The Target Audience comprises individuals aged 30 years and older. These individuals are characterized by an interest in design, active use of platforms like Pinterest, and potential engagement in real estate investment (for resale or rental purposes). They are typically professionals in the intellectual sector, such as IT, finance, medicine, law, or blogging, who value their time and prioritize quality and professional expertise. They are active social media users, posting their lives and interests.
Solution
The campaign employed a segmented approach to audience targeting, adapting strategies for the UK and Ukrainian markets, as well as for different service offerings.

Audience Segmentation Logic and Targeting Principles:

United Kingdom (via www.buduy.co.uk) - Facebook Targeting

Demographics: Individuals aged 30-65+ years old.
Geotargeting: Swansea and Cardiff, Wales.

Segments:

Investors:

Interests: Passive income, Investment strategy, Investment, Real estate investing, Real estate, Investor, Income, or Return on investment.
Must also match Interests: Business.
Employers/Job Titles: Business Owner, my own company, Own Business, Director, CEO, Founder, Owner/Managing Director, Co-Founder and COO, Executive Director.