Lash extensions | SMM Launch / US

This case study outlines the strategy and initial results of establishing a social media presence for Lash Art Las Vegas, an eyelash extension artist, on Instagram and Facebook. The project focused on building brand awareness from the ground up and attracting a local clientele.

1. Project Description

Client: Lash Art Las Vegas, an individual lash extension artist.
Specialization: Eyelash extensions using synthetic monofilament fibers. Key competitive advantages include high-quality, hypoallergenic materials, a guarantee of up to 3 weeks, free correction within 3 days, and proximity to the target audience. The service is priced lower than competitors.
Geography: Las Vegas, Nevada, USA.
Social Networks: Instagram, Facebook.


2. Target Audience and Personas

A detailed analysis of the niche led to the development of two key audience personas to guide content planning:

Primary Audience: Women aged 21-50 with an average to above-average income. This group values an attractive appearance and seeks high-quality, long-lasting eyelash extensions from a regular, trusted artist located conveniently near their home or work. They are also interested in correcting damage from previous cosmetic procedures. Their key locations are Las Vegas, specifically Spring Valley, downtown, Summerlin, Enterprise, and Paradise.
Secondary Audience: Women in the same demographic (21-50, average to above-average income) who require lash extension services for specific, one-time events. This includes brides, women attending important events, and professionals in the modeling, photography, or entertainment industries who need to look perfect for a special occasion.


3. Content Rubricator and Publication Strategy

A structured content plan was developed to engage the target audience and systematically build the brand's online presence.