Mobile massage | META Ads Setup & Management / US

The client, Molfars, is a mobile massage service provider operating in Las Vegas. The company employs 10-12 certified professionals and focuses on delivering high-quality massage services directly to clients at their home, hotel, or office.

Solution

A segmented approach was developed to target different user groups on Facebook and Instagram. The strategy involved creating distinct audience segments based on their likely reason for being in Las Vegas and their potential need for a massage service.

Three primary audience segments were defined:

Tourists: This core segment targeted individuals physically present in specific Las Vegas zip codes, suggesting they are visitors.
Office Workers: This segment aimed to reach local professionals who might need to de-stress after work.
Retargeting: This segment was designed to re-engage users who had previously visited the client's website, indicating prior interest.

The targeting settings were configured as follows:

Segment 1: Tourists

Location: United States: Las Vegas (ZIP codes 89104, 89101) and Spring Valley (ZIP code 89109), Nevada.
Age: 35 – 60.
Language: English (All).
Interests: Beauty salons, Day spa, Spas, Health & wellness, Stone massage, or Thai Massage.

Segment 2: Office Workers

Location: United States: Las Vegas.
Age: 35 - 60.
Language: English (All).
Interests: A combination of general wellness interests (Beauty salons, Day spa, Spas, etc.) AND specific professional job titles (e.g., Contract Manager, Office Assistant, Software Programmer, IT Project Manager, Marketing Manager).

Segment 3: Retargeting

Audience: People who have visited the website.