Moving services | Quiz Development for Lead Generation / USA

This case study examines the development and implementation of an online quiz for Lion Movers, a company providing concierge moving services. The objective was to generate qualified leads by offering users a competitive quote in exchange for key details about their move.

1. Objective of the Quiz

The primary goal of the quiz was lead generation. By answering five simple questions, potential clients could receive a personalized, competitive quote for a "VIP moving service". This approach was designed to capture high-intent prospects actively planning a move and segment them based on their specific needs.

Key objectives included:

Generating Leads: Capturing contact information (name, phone, email) from potential customers.
Qualifying and Segmenting the Audience: Gathering essential data to prepare a tailored moving plan and quote, such as move size, required services, and handling of special items. This allows the sales team to understand the client's needs before the first contact.


2. Development Process & Quiz Structure

The quiz was structured as a straightforward, five-question sequence designed to be quick and user-friendly, guiding the user logically from general details to specific requirements.


Quiz Structure:


Step 1: Introduction & Welcome Screen

Headline: "Do you want to experience the benefits of a VIP moving service?".
Value Proposition: The quiz immediately presents the core benefit: receiving a competitive quote for a concierge moving service from Lion Movers. It emphasizes the guarantee of safe and timely transportation of belongings.