Moving services | Quiz Development / US

This case study outlines the development and performance of a quiz designed to generate qualified leads for a moving company. The focus is on the quiz's structure, user engagement, and the data collected.

1. Objective of the Quiz

The primary goal of the quiz was lead generation. The quiz was designed to attract potential customers looking for moving services and capture their specific needs and contact information. By asking a few targeted questions, the company aimed to create a favorable moving request tailored to the user's budget and requirements, promising a "safe move at an affordable price".

A secondary objective was the segmentation of the target audience. The quiz collects crucial data that allows the company to understand the scope and specifics of each potential move, such as its size, required services, and logistics.

2. Development Process

The quiz was structured as a multi-step process to gather essential information logically and progressively.

Quiz Structure and Logic:

The quiz consists of several core questions designed to qualify the lead and define the scope of the moving job. The user journey appears linear, taking the user from logistical details to service selection and finally to contact information submission. The core question blocks are:

Logistics: ZIP code of origin and destination, and the preferred move date.