The Comprehensive Website Analysis Guide

Breaking Down an In-DepthWebsite Analysis Above we outlined eight or soprimary questions you should be looking to get answers to from your next

website analysis. Let’s drill into each one ofthese so you can start making educated improvements to your website. Website Performance AnalysisHow is My Website Performing? There are many differentelements that can be a part of website performance, but the three main ones

that we encourage you to focus on are:     Page load time / site speed    Bounce rate    Conversion rate  PAGE LOAD TIME / SITE SPEEDare heavily weighted factors in the success of a website. If a website takes

more than a couple seconds, on average, to load, then there’s an increased

chance that visitors will exit the website and possibly never return. HOW TO TRACK IT: The best waysto gauge page load time / site speed are to (1) use Google Analytics (Behavior

> Site Speed) and/or (2) run speed test tools like GTmetrix and Pingdom. WHAT TO LOOK FOR: The biggestculprits for slow websites are usually server issues, bad or bloated code,

unnecessary flash or javascript files and unoptimized images and website files

(e.g. style sheets). WAYS TO IMPROVE IT: If youroverall grade is below a B+ (85/100) or your average load time is more than 2.5

seconds, then you’ve got some work to do. Some excellent ways to shave down

your load time are to…     implement browser and content caching    compress image and website files    minify your HTML and CSS files    use a CDN (content delivery network)    pony up for a better managed, premiumwebsite hosting service   BOUNCE RATE is still a metricthat many webmasters do not understand. It’s not your website’s exit rate or

how often a visitor leaves your website. The correct, and simplest, definition

is the amount of single page visits to your website. HOW TO TRACK IT: The quickestand easiest way to see your website’s bounce rate is to use your Google

Analytics account (Audience > Overview). WHAT TO LOOK FOR: High bouncerates (usually over 50%) are typically caused by poor marketing that brings

irrelevant traffic, shallow content, high website load times, complicated

website navigation, broken / buggy / error-filled pages and elements and

unimpressive user experience / design. WAYS TO IMPROVE IT: To keepyour website’s bounce rate as low as possible you want to make sure to…     use targeted marketing campaigns to bring highlyrelevant visitors to your site    invest in creating quality content    improve your website’s speed    clean up / upgrade your site’s code anddesign   CONVERSION RATE should be yoursingle most important metric. Whether you’re selling product through an online

store, presenting your professional services, seeking downloads or encouraging

email list subscriptions, your conversion rate has the biggest impact on your

website’s ROI. HOW TO TRACK IT: Properconversion tracking requires you to know what you want your visitors to do and

how you want to capture that action. If you’re selling product on your site, then

a common conversion would be a completed transaction that happens through the

checkout and order confirmation process. For something like a lead registration

you’d be utilizing a landing page form and a confirmation page. By using Google

Analytics (Admin > Goals) you can set all different types of conversion

goals to track. WHAT TO LOOK FOR: Conversionrates fluctuate from 1% to 30% and up depending on the purpose of a website.

Trying to meet the mythical conversion rate averages of 3% – 5% is somewhat

pointless as (1) those averages may not apply to your business at all and (2)

meeting an average should never be a goal. That said, anything less than 1% is

a huge red flag and can typically be attributed to poor user experience,

unconvincing copy, lack of strong calls to action and a terrible registration

or checkout process. WAYS TO IMPROVE IT: Tooptimize your website’s conversion rate you must…     invest in quality copy that educates andencourages conversion    implement and test various calls to actionuntil effective ones are discovered    simplify registration and checkoutprocesses    focus on driving targeted, interestedtraffic to your website   Keyword Strategy AnalysisIs My Keyword StrategyWorking? Centering a marketing strategyaround the wrong keywords can cost your business a lot of time and money. To

ensure that you’re focusing on the correct ones you need to analyze the

following data points:     Organic traffic trends    Organic traffic engagement    Paid traffic engagement ORGANIC TRAFFIC TRENDS areanalyzed to answer this one simple question…is my website growing in organic

traffic each month? HOW TO TRACK IT: GoogleAnalytics is one of the best and easiest tools to get the data you need by

using the Acquisition report (Acquisition > Overview or Channels) and either

comparing specific date ranges or expanding the date range to an extended time

period (e.g. 6 months). Your line chart should be steadily increasing up and to

the right. WHAT TO LOOK FOR: If yourorganic traffic has plateaued or fallen off over an extended period of time,

then your website could be (1) victim of an ineffective keyword strategy, (2)

lacking quality, relevant content or (3) penalized (assuming all organic

traffic has gone to zero). WAYS TO IMPROVE IT: To helpyour website’s organic traffic trend upward you need to…     optimize existing pages around the mostbeneficial keywords    continue adding and promoting new content    leveraging new and existing relationshipsto get authoritative backlinks to your content   ORGANIC TRAFFIC ENGAGEMENTevaluation is one of the best ways to gauge whether or not you’re focusing on

the right keywords. Positive trends may mean you’re gaining ground, but they

don’t necessarily mean you’re gaining ground in the right direction. HOW TO TRACK IT: By digginginto your Google Analytics (Acquisition > Channels > Organic >

Behavior / Conversion), Google Webmaster Tools (Search Traffic > Search

Queries) and possibly some supplemental tools like SEMRush (Organic Research

> Position Changes), you should have no problem determining whether you’re

on the right track or not. WHAT TO LOOK FOR: The redflags you’ll be looking for when evaluating organic search traffic will be (1)

high bounce rates, (2) reduced session durations, (2) reduced impressions /

rankings and (3) reduced click through rates. WAYS TO IMPROVE IT: Tooptimize your keyword strategy you need to first know who your target audience

is and what type of information they want and need. Once you have this

information, then you can refocus your keyword strategy on keywords / pages

that meet the following criteria…     have highengagement    have low bounce rates    produces conversions    delivers traffic that meets #’s 1, 2 and 3   PAID TRAFFIC ENGAGEMENTevaluation is obviously specific to those running paid advertising campaigns

(e.g. Google AdWords, Bing Ads, Facebook Ads, Display ads, etc.) HOW TO TRACK IT: If you’repaying for traffic from another source, then you need to be closely following

how your money is getting spent and what type of ROI it is producing for you.

There are many metrics to track for engagement, but ultimately, conversion rate

/ ROI are the only ones that matter unless you’re just paying for branding. WHAT TO LOOK FOR: Some metricsthat will immediately tell you whether your campaigns are not effective are (1)

cost per click increases without higher conversions, (2) cost per acquisition

cost increases, (3) paid traffic bounce rates and session durations worsening

and (4) increased impressions without increased traffic or conversions. HOW TO IMPROVE IT: To maximizeyour paid advertising budget you need to run smart, targeted, efficient

campaigns. Best practices for achieving this are to…     segment keyword groups to match thedifferent stages that your prospects are in    use long-tail, specific keywords to filterout irrelevant traffic    drive each segment traffic to their ownhighly relevant landing pages    test different ad and landing page copy tofind the most effective verbiage for engagement and conversions   Website Structure AnalysisIs My Website Setup forSuccess? Often times the most obviouselements can go unseen and thus ignored. Unfortunately, the consequences of

missing these elements can mean the difference between a successful website and

a wasted effort. How a website is structured dictates which fate your website

will realize. The following structural elements must be tracked and optimized

for a positive outcome:     Usability    Page and Link Errors    Structured Data / Microdata USABILITY may be more of asubjective metric, but it is by far one of the most critical elements of a

successful website as it directly affects engagement and conversion rates. HOW TO TRACK IT: Sinceusability is more about visitor experience, navigation and ease of use some

different reports and tools are needed to gain valuable insights on this

metric. One such report is offered by Google Analytics (Behavior > In-Page

Analytics). Alternative tools like CrazyEgg, KISS Metrics and Qualaroo can

offer similar data points like where users are clicking, what information

they’d like to see and what appeals or does not appeal to them. WHAT TO LOOK FOR: Someelements that would lead to a poor usability grade on a particular website

would be (1) website is not mobile friendly, (2) website uses too much flash or

javascript to load / display important elements, (3) navigation is too complex

and confusing and (4) content and forms are too difficult to consume or

understand. HOW TO IMPROVE IT: The bestway to avoid these pitfalls and make your website as user-friendly as possible

are to…     make your website responsive so it’s usableacross all devices    keep things simple, specifically yournavigation, your forms and your messaging   PAGE AND LINK ERRORS are oftenignored and hardly ever fixed. This results in visitors getting error pages and

usually being forced to leave the website due to confusion or frustration. On

top of this, these errors can negatively impact a website’s earned SEO value. HOW TO TRACK IT: What’s funnyis that checking for and fixing link errors is relatively simple. There are

some fantastic tools that will crawl a website and spit out a report of broken

internal and external links, images and more. A couple of our favorite are

ScreamingFrog, Integrity and the Check My Links Chrome Extension. WHAT TO LOOK FOR: It’s prettyobvious what a broken link or an error page are, but what may not be as obvious

are the different causes of these issues, such as (1) changes in page URLs, (2)

users commonly misspelling / mistyping URLs and (3) linking websites going

offline or removing backlinks. HOW TO IMPROVE IT: Some bestpractices for reducing, preventing and cleaning up link and page errors are to…     consistently use the tools listed above tospot errors    redirect broken, but commonly visited pages    put up a helpful 404 error page to keepvisitors on your website   STRUCTURED DATA, or microdata,continues to become more important as major search engines and social networks

look to pull more accurate information from websites to provide their users

with more accurate information and better experiences. HOW TO TRACK IT: Althoughstructured data is a newer development, compared to most traditional web

standards, there are already a few handy tools to check and validate proper

use. A couple that we particularly like are the Data Markup Helper from Google,

Validator from Yandex and the Schema Creator Plugin for WordPress from Raven

Tools. WHAT TO LOOK FOR: Some disadvantagesof not using structured data on your website are (1) social posts pulling

incorrect headlines and images, (2) not receiving richer, enhanced search

snippets (e.g. menu results) and (3) not having a more organized, well-labeled

code base for possible future algorithm changes that favor structured data. HOW TO IMPROVE IT: By usingthe tools listed above you can easily get started with structured data on your

website. Not only will this implementation benefit your website now, but it

could very well give you a leg up if and when structured data becomes even more

prevalent and important so make sure to…     use the tools provided above    check your implementation with Google’sstructured data checked in Webmaster Tools   SEO AnalysisIs My Website ProperlyOptimized for SEO? Of all of the requests we getfor website analyses the one element that gets asked about the most is SEO.

More and more businesses are familiar with the acronym and the importance of

having an effective SEO strategy in place. The following factors are critical

for SEO success, which is why we include them in our in-depth analyses:     On-page elements    Technical SEO ON-PAGE ELEMENTS are thefundamental building blocks of a sound SEO strategy. These elements are

relatively easily to check for, but do require a basic understanding of what

search engines look for. HOW TO TRACK IT: Viewing andtracking on-page SEO elements can be done through a few different ways like

crawling your website with ScreamingFrog, using Developer Mode on your favorite

browser or by simply looking at the HTML of each page of your website. WHAT TO LOOK FOR: The biggestred flags to look for when analyzing on-page elements are (1) duplicate title

tags and meta descriptions across pages, (2) missing header tags and image

attributes and (3) improper internal and external linking. HOW TO IMPROVE IT: As youanalyze each critical page of your website you’ll want to make sure that

oversights are not plaguing your website. More importantly, you will want to

get to work by…     making the title tags and meta descriptionsfor each page unique and actionable    properly formatting each page and post withheader tags    optimizing each image to have theirappropriate title and alt attributes    optimizing link flow by adding / removinginternal links and external links as needed   TECHNICAL SEO is just asimportant as the right on-page elements. To an experienced SEO, finding and

resolving technical SEO issues is second nature. To most other people, it can

be confusing and overwhelming. Surprisingly though, most technical SEO issues are

fairly easy to spot and resolve…if you know where to look. HOW TO TRACK IT: As withon-page SEO elements, viewing and tracking technical SEO can be done through a

few commonly used tools like ScreamingFrog (or any website crawl reporting

tool) and Developer Mode on your favorite browser. That said, one place you’re

going to be spending more time than with on-page is with Google and Bing

Webmaster Tools. WHAT TO LOOK FOR: There are alot of different technical SEO red flags to be aware of, but some of the most

critical are (1) canonicalization issues, (2) missing or improperly setup HTML

and XML sitemaps, (3) incorrect robots.txt and (4) poor implementation, or lack

thereof, of redirects. HOW TO IMPROVE IT: Knowingwhat to fix and how to fix technical SEO issues can mean the difference between

your website being properly indexed and ranked or not. As mentioned, there are

many things to check for and optimize, but if you’re looking for quick wins,

then start by…     making sure that your website resolves toone version of your URL to avoid canonicalization issues    optimize and upload an XML sitemap toWebmaster Tools    be careful not to block search engines fromcrawling and indexing important parts of your website    use 301 redirects over 302 redirects unlessyou truly only need something temporarily redirected   Content Strategy AnalysisIs My Content StrategyWorking? Whether or not you thinkcontent marketing is just another trendy buzzword the fact is this; content

marketing works extremely when you know what you’re doing. And since content is

so vital to the success of a website we believe that it should an integral part

of any website analysis. More specifically, these content strategy elements

need to be tracked and analyzed:     Content Quality    Content Engagement CONTENT QUALITY is somethingthat a lot of marketers throw around. It can often be annoying to hear over and

over again, especially when there’s no context provided or any specifics as to

what “quality” actually means. Our explanation below should help, but make no

mistake…quality is certainly something you need to be focused on. HOW TO TRACK IT: Quantifyingcontent quality can be a bit challenging unless you know where and how to look.

Some helpful tools for gauging content quality revolve around readability. Some

tools we like are Hemingway App and Scribe for WordPress. WHAT TO LOOK FOR: Even though“quality” is more of a subjective metric there are still some common issues to

look out for that can be quantified, such as (1) length, (2) formatting and (3)

uniqueness. HOW TO IMPROVE IT: Whenauditing the quality of a website’s content you can fairly easily spot the

issues reported above. Fixing these issues should be very straightforward at

that point. For quick wins, make these improvements to your most important

content…     unless your information is so powerful orhelpful in short form, then keep the word count about 1000 words    use proper formatting (headlines, lists,blockquotes, etc) to make your content as readable as possible    update regurgitated information into yourunique opinion or newly discovered facts   CONTENT ENGAGEMENT is one ofthe easiest things to track, but often the most forgotten or ignored metric.

Knowing how well a piece of content leads to your defined goals and objectives

should be one of your top priorities in any website analysis. HOW TO TRACK IT: As mentioned,content engagement can and should be tracked very easily. This can be done

simply through Google Analytics (BEHAVIOR > SITE CONTENT > ALL PAGES). Be

sure that you have critical goals and events setup or else you’ll just be

looking primarily at vanity metrics. Another tool that can be helpful to gauge

social engagement is BuzzSumo. WHAT TO LOOK FOR: Whenreviewing your site content reports you’ll want to be focusing on these

metrics: (1) average time on page, (2) bounce and exit rates, (3) social

activity and (4) conversion rate. HOW TO IMPROVE IT: As youcollect and analyze engagement data your end goals will be to improve your content

to produce more conversions and encourage more social sharing. To accomplish

these goals we recommend that you…     make your content as credible andinteresting as possible by including fact based research    include images, charts, videos to break uptext    make it easy for visitors to share andcomment on your content    integrate obvious, relevant, enticing callsto action to push visitors to convert   Link Building StrategyAnalysisIs My Link Building StrategyWorking? If you want your website torank well and have diversified sources of traffic then you must invest the time

and resources into a sound link building strategy. Backlinks from relevant,

authoritative, community backed websites round out a comprehensive SEO strategy

that is set to provide long term results. To determine if your link building

strategy is working, then here are some important metrics to track:     Backlink quality    Backlink performance BACKLINK QUALITY used to beoverlooked in search of backlink quantity. You used to be able to influence

search rankings by sheer volume of backlinks. Fortunately that has died out as

quality has become a more important signal for search algorithms – algorithms

that continue to get better at sniffing out spammy or low quality links. HOW TO TRACK IT: Sincebacklink quality has become such an important metric to track in the SEO

community there have been many tools developed to measure this metric. Two of

our favorites are Open Site Explorer from Moz and Ahrefs. By using the link

analysis components of these tools you can get a quick picture of the actual

quality of your backlinks. WHAT TO LOOK FOR: When usingthese tools to evaluate each backlink you want to make sure that each link (1)

is coming from a high authority domain, (2) is coming from a high authority

page, (3) is not using spammy or misleading anchor text and (4) does not have

hundreds of other backlinks from the same page going to other websites. HOW TO IMPROVE IT: Some solidways to attract backlinks that meet these criteria and have the best potential

value for you are to…     develop and share unique, thought-provokingcontent on your website and on other relevant websites    build relationships with authoritative writers,editors and journalists to become a reference source for their pieces    find sites already providing these types oflinks and reach out to them with a value offer to become one of their

references   BACKLINK PERFORMANCE, muchlike content engagement, is important to track as the data that’s readily

available to you will tell you if you link building efforts are worth your

continued time and resources. HOW TO TRACK IT: To trackbacklink performance you can simply refer to your Google Analytics stats

(ACQUISITION > ALL REFERRALS). This report will breakdown all referral

traffic and let you dig into your data to determine if those referral sources

are actually benefiting your website. WHAT TO LOOK FOR: As you’rereviewing your data some signs of poor performance to keep an eye out for are

(1) little to no traffic from acquired sources, (2) little to no engagement

(shares, conversions, sales) from links originating for acquired sources and

(3) little to no improvement in organic search traffic / rankings. HOW TO IMPROVE IT: Sincebacklinks come from sites that you have no control over it is in your best

interest to do as much research beforehand to ensure that your links will

perform for you. Some excellent ways to verify that certain backlinks will

benefit your site are to…     make sure the link is prominently placed ona page that has high page authority and few, if any, backlinks to other

websites    use BuzzSumo to verify the social activityand popularity of the page you want a link on    askthe webmaster how much traffic the page gets and what the typical engagement

metrics are on their similar pages (e.g. clicks, conversions, etc)   Social Media Strategy AnalysisIs My Social Media StrategyWorking? When it comes to social media,or most other online marketing strategies, you have two choices; (1) jump in

head first and make it work for you or (2) insist that it doesn’t work and get

left behind. Unfortunately, we still find many businesses that prefer the

latter. For those that have jumped in and want to continue improving their

social media strategy, then here are some specific elements to track:     Presence    Engagement    Performance PRESENCE as a metric in awebsite audit is strictly about knowing which social networks to focus on and

having the proper setups, designs and optimization in place on each of these

accounts, profiles and pages. HOW TO TRACK IT: There is notool or report to reference that will tell you which social network to focus on

or whether or not your account was setup correctly, but with a little guidance

and common sense you’ll be able to check off this task. The best and first

question to ask yourself is “Where do my target customers and prospects spend

time online?” WHAT TO LOOK FOR: Once you’vefigured out where to create your social media accounts and you’ve setup your

pages and profiles, you will then need to ensure that your accounts are guilty

of the following; (1) incomplete information, (2) not using custom, professional

profile and cover photos, (3) not taking advantage of backlink opportunities

and (4) not utilizing vanity URLs. HOW TO IMPROVE IT: Setting upa social media account is easy; however, doing the setup completely and

correctly is something that many businesses still seem to ignore and/or

struggle with. Follow these tips and you’ll be on your way to a better social

media presence…     fill out every available field that isoffered as the more information you provide the better    pay to have custom cover, profile andbackground images created    utilize fields for hyperlinks properly byinserting relevant website URLs of yours    lock up the vanity URL for your page orprofile for better branding   ENGAGEMENT is probably themost relevant and important metric to stay on top of when it comes to social

media strategy audits. As social media ROI becomes easier and more transparent

as things develop this may change. Until then one of your main social media

strategy objectives should be to encourage the most / best engagement possible. HOW TO TRACK IT: Trackingsocial media engagement is actually pretty simple thanks to a slew of tools,

plugins and widgets available to marketers and webmasters. Each social network

(e.g. Facebook and Twitter) provide their own engagement reporting tools, which

are actually quite good. If you’re looking for something than centralizes most

of the data you need in one place, then you can use Google Analytics

(ACQUISITION > SOCIAL > OVERVIEW) or you can check out reporting tools

like SumAll, Domo or Social Report. WHAT TO LOOK FOR: Whentracking engagement and analyzing your data you will want to keep an eye out

for these red flags; (1) few to no likes per post, (2) few to no comments per

post, (3) few to no shares per post and (4) very brief session duration per

receiving page. HOW TO IMPROVE IT: Once you’vegotten the proper tracking and reporting in place, then you can try some of our

social media engagement tips to see how they affect your current deficiencies;     consider paying to promote certain socialmedia updates to extend their exposure    ask thought-provoking questions or runpolls to encourage people to interact    run contests or offer coupons to pushpeople to share    tailor your content to your target socialmedia audience to keep them interested and engaged once they hit a page on your

site   PERFORMANCE,as mentioned above, has traditionally been one of the more difficult metrics to

track with social media – specifically ROI. For this reason many businesses

continue to put off social media as a viable online marketing strategy. This

can be avoided by knowing what to track, how to track and where to track social

media performance. HOW TOTRACK IT: It used to be much more difficult to determine whether or not a

social share or like actually had any type of inherent value that positively

affected a company’s bottom line. Now, thanks to reports provided by Google

Analytics (ACQUISITION > SOCIAL > CONVERSIONS) it is fairly simple to

tell if your social media efforts are paying off. WHAT TOLOOK FOR: Since performance is all about what affects the bottom line, then the

two main things you need to be looking for when evaluating social media data

are (1) conversions and (2) conversions that lead to revenue. HOW TOIMPROVE IT: To optimize your social media strategy for more conversions,

specifically ones that lead to more revenue, you need to first determine what

social media strategy is right for you. Once you’ve done that then you will

know…     which social networks to focus your time on    what type of content and messaging to useto encourage engagement on those networks    what calls to action and content to use onthe pages where your social media traffic is being driven to   Tracking& Reporting AnalysisDo IHave the Right Reporting / Tracking Setup? We maybe listing this one last, but the right reporting and tracking should most

definitely be a top priority for any website / business owner. As you’ve

probably noticed throughout the other website audits components, being able to

analyze the right data is critical to making the best marketing decisions. Here

are the main tracking elements you need to have setup properly (at minimum):     Analytics    Webmaster Tools ANALYTICScan be reported many different ways and through many different tools. It’s hard

to argue though that any tool is more common or as widely respected as Google

Analytics so we focus our website audits based off of that data. Of course,

whenever possible, we pull data from other sources and tools as well and

recommend you do the same. HOW TOTRACK IT: What makes Google Analytics such a powerful tool for tracking website

data is that it does a great job of appealing to both novice and advanced users

alike. The reports can be analyzed to see very high level, easy to understand

information or the data can be sliced and diced by analytics experts to pull

out insights that less experienced users may overlook. WHAT TOLOOK FOR: As for red flags to look for when auditing a site’s tracking setup,

in this case Analytics, the main things to look for are a bit obvious; (1) has

the tracking code been installed properly on every applicable page, (2) has

conversion tracking been setup correctly to record leads, sales, etc, (3) have

filters been applied to prevent unnecessary traffic from skewing reports and

(4) have dashboards been setup to quickly access / analyze common reports. HOW TOIMPROVE IT: To avoid these common oversights and to ensure that you’re able to

work with the best data you will want to make sure to…     insert the tracking code on every page ofyour website that you want tracked (usually in the header or footer)    set conversion goals for each action thatyou attribute “success” to (e.g. signups, inquiries, downloads, purchases, etc)    add filters to prevent traffic from IPaddresses of yourself or your employees from being included so as not to skew

actual visitor data    setup custom dashboards and/or emailreports to yourself and other stakeholders on a consistent basis   WEBMASTERTOOLS has evolved dramatically over the last few years into one of the more

useful website tracking tools available to marketers and business owners. One

of the biggest issues we see with Webmaster Tools though is that it either commonly

gets ignored or is never setup in the first place – such a shame either way.

There’s some incredibly powerful information in Webmaster Tools, make sure to

take advantage of it. HOW TOTRACK IT: Two of the main places to manage and monitor your website with the

major search engines are Google Webmaster Tools and Bing Webmaster Tools. From

these two accounts you can track site issues, crawl issues, speed / performance

recommendations, search query information and much more. WHAT TOLOOK FOR: As you go through your website’s Webmaster Tools accounts there are

certainly some major things to keep an eye on to improve your website and to

prevent controllable problems, such as (1) warning messages about malware or

site penalties, (2) drops in impressions and clicks from organic search

results, (3) drops or errors with indexed pages and (4) poor page speed grades. HOW TOIMPROVE IT: If you’re constantly monitoring your site through your Webmaster

Tools accounts then you will have a much better pulse on how your website is

performing in the major search engines. In addition, you will be able to find

opportunities for improvement such as…     knowing to demote sitelinks that are eitherirrelevant or don’t produce conversions    knowing to optimize title tags or metadescriptions to improve click through rates on higher ranking search results    catching broken pages or errors that can beresolved quickly or redirected    getting page speed performance advicestraight from Google / Bing to produce better user experiences Thiscomprehensive guide was certainly a hefty one, but even if you take away one or

two action items you will be on a much better path to seeing improved results

from your website. Thatsaid, the reality is this…unless you’re an in-house marketer and your sole

responsibility is to drive performance from online initiatives, then you really

have no business using up your valuable time to do your own thorough website

analysis. Wecertainly appreciate your enthusiasm though. Instead,you should be concentrating on the job responsibilities you can directly

control and are the best suited for to help your company’s bottom line. Time

spent anywhere else is a disservice to yourself and your company. For thatreason, we encourage you to take advantage of our offer to get a FREE website

analysis / consultation from one of our experienced web strategists. We do this

on a daily basis and would love to use our time to help save yours. Are youready to finally get key insights to improve your website from a thorough

website analysis?